THE PIIK Workshop
THE PIIK Workshop brings together cutting-edge scientists and industry leaders at a unique, invitation-only workshop to identify new challenges emerging from more socially interacting customers, dynamically changing environments, and consequently an increasing amount and availability of data and to provide solutions to advance productivity and economic growth.
Our world is digitally transforming. Instead of re-framing existing problems again and again, science-to-industry and industry-to-science knowledge spillovers provide solutions to advance productivity and economic growth.
THE PIIK Workshop is a unique, invitation-only workshop bringing together cutting-edge scientists and industry leaders from the fields of digital marketing and social networks in a stimulating and inspiring environment. The objectives of this workshop are to identify new challenges emerging from more socially interacting customers, dynamically changing environments, and consequently an increasing amount and availability of data. The consequences on markets and individual organizations are dramatic and finding solutions is a challenge.
This unique and exclusive workshop takes place at the high valley of Lenzerheide in south-eastern Switzerland – situated amongst downhill slopes, alpine huts, and sunny panoramic terraces. Breath-taking views, the crispy mountain air and the wonderful location guarantees a unique and productive experience, providing a stimulating and inspiring environment.
The Conference Chairs
Director of the University Research Priority Program on Social Networks and
Professor of Marketing and Market Research at the Department of Business Administration at the University of Zurich
Originally holding a Diploma in Mathematics and a Doctorate in Marketing René has conducted extensive basic and applied research on predictive social analytics with actionable insights on (virtual) communities, social networks, social media and technology. His research focuses on the ways social structures shape individual’s behavior and in reversal how individual’s behavior reproduces social structures. More recently he works on predictive social analytics, social networks, (online) community dynamics and social influence
He has published several articles on marketing-related issues in the discipline`s leading international journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Service Research, or Harvard Business Review. He is an editorial board member of the Journal of Marketing and regularly serves as reviewer for the discipline’s top journals. René has won several international awards for his research, such as the Outstanding Reviewer Award 2012 by the Journal of Marketing.
René Algesheimer has extensive experience in market research, teaching and presentations. Originally, he wanted to become a professional musician. However, when he realized how difficult this career path is, he decided to become a professor. Most of the time, you’ll find him sitting in front of huge number tables. The rest of the time he enjoys working on his student’s courses and admires all kinds of design. He loves creativity, working with people, music, (fantasy) books and brings energy to most projects.
Martin Natter is Professor of Marketing at the University of Zurich, Switzerland.
He is an expert in pricing and targeting: he investigates new pricing mechanisms (pay-what-you want, penny auctions), he works in the area of price optimization, automation of pricing strategies, pricing of utilities and price increase strategies. He studies managerial decision making and investigates and develops decision support tools (mapping techniques, checklists).
Martin Natter got his degree in Management Information Systems at University of Vienna in 1991 and received his doctorate from Vienna University of Economics and Business Administration in 1994. From 1991 until 1993 he was a doctoral researcher at the Institute of Advanced Studies in Vienna, Austria. He was an associate professor for business administration at Vienna University of Economics and Business Administration from 1999-2005. From 2005 until 2016, he was a full professor for retail marketing at Goethe-University in Frankfurt. Since February 2016, he is Professor of Marketing at the University of Zurich.
Martin Natter’s research papers have been published in well-known journals such as Marketing Science, Journal of Marketing, International Journal of Research in Marketing, or Marketing Letters.
Prof. Claudio Tessone, Ph.D.
- Assistant Professor of Network Science
- Universitat de les Illes Balears, Spain
- Instituto Balseiro – Universidad Nac. de Cuyo, Argentina
Claudio Tessone has an extensive experience in the modelling of socio-economic systems, by recourse of network science and complex systems approaches. This includes how the networks of interactions and intrinsic or acquired agent heterogeneity modify the diffusion of opinions and assimilation of external influences. This was done in a variety of contexts, ranging from adoption of advertisement, to game theoretic settings.