THE PIIK Gipfelblick

THE PIIK Gipfelblick is a discussion series that brings industry leaders from Swiss companies to the University of Zurich to share the latest challenges of the company’s day-to-day business, effective management practices and personal experiences with the students.


Our first guest is Herbert Bolliger, CEO of Migros. Herbert Bolliger speaks about his professional experience and answers questions from René Algesheimer, Director of the URPP Social Networks and Professor of Marketing: How does digitalization change retailing? Which values and visions influence decisions in day-to-day business? How do global Internet monopolists such as Amazon, Google and Facebook influence the local economy of Switzerland?

Welcoming speech by Rector Michael Hengartner.
Following the conversation, the audience is invited to ask questions.

 

Tuesday, October 31, 2017
18.30 – 20.00
University of Zurich, Rämistrasse 71, 8001 Zurich, Room: KOH-B-10

 

The language of the event is German.

We are looking forward to a stimulating discussion.


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The Gipfelblick Team

 

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René holds the Chair of Marketing and Market Research (Ordinarius) at the University of Zurich since 2009. His research interests lie in studying consumer behavior and online marketing phenomena. He has conducted extensive basic and applied research on predictive social analytics with actionable insights on (virtual) communities, social networks, social media and technology. His research focuses on the ways social structures shape individual’s behavior and in reversal how individual’s behavior reproduces social structures. More recently he has worked on the effects of social networks on influence processes, opinion diffusion, risk preferences, social learning, human values and cooperation. He has published several articles on marketing-related issues in the discipline`s leading international journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Service Research, Scientific Reports or Harvard Business Review. He was an editorial board member of the Journal of Marketing between 2011-2016 and regularly serves as reviewer for the discipline’s top journals. Professor René Algesheimer has won several international awards for his research.

Originally, René wanted to become a professional musician. However, when he realized how difficult this is, he decided to become a professor. He loves music, photography, (fantasy) books and brings energy to most projects.

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Margot Löwenberg has a Business Administration background and finished her doctoral studies on Dynamic Processes in Marketing in 2015. Her research interests lie in marketing dynamics, product adoption, salesperson performance, and social media marketing. Margot led several joint research projects with companies working on topics such as employee motivation, customer satisfaction, and social business solutions. She teaches introductory classes in marketing analytics and R as well as statistical methods, such as machine learning. Margot is also the Operational Project Manager of THE PIIK, a platform designed for industry leaders and scientists from the fields of digital marketing, network science, and data science.

In her spare time, Margot is a passionate traveler who has visited all seven continents. She is interested in wildlife photography, international cuisines and is a marathon finisher.

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Markus Meierer heads the project “Networks & Consumers” in the University Research Priority Program “Social Networks”. He did his Ph.D. in Marketing. In his current research he bridges marketing, network science, computational linguistics, and computer science to increase the understanding on large scale consumer networks. He is teaching introductory and advanced programming (R & Python), statistical methods (machine learning), and customer-centric marketing (CRM). Markus leverages insights from data to help telecommunication providers, insurance firms, banks, and retailers to build more customer-centric organizations.

In his spare time, he explores new restaurants, cities, and countries.

In collaboration with

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