THE PIIK – A solution tank
Digitalization has a profound effect on societies, on individual and organisational behavior and, thus, on policy-makers. Understanding these effects, however, is difficult and challenging, because all drivers are mutually inter-dependent.
THE PIIK is an initiative bringing together leading personalities in society, industry, research and education working in the fields of digital marketing, network science and data science with the objective to (a) bridge the gap between industry and science and (b) identify and solve challenging problems in the area of digitalization.
Currently, THE PIIK comprises three different setups:
THE PIIK Gipfelblick is a discussion series that brings industry leaders from Swiss companies to the University of Zurich to share the latest challenges of the company’s day-to-day business, effective management practices and personal experiences with the students.
THE PIIK Campus brings together scientific experts from various research fields at the University to discuss their current research projects.
THE PIIK Workshop brings together cutting-edge scientists and industry leaders at a unique, invitation-only workshop to identify new challenges emerging from more socially interacting customers, dynamically changing environments, and consequently an increasing amount and availability of data and to provide solutions to advance productivity and economic growth.
All THE PIIK setups follow the idea that only together as managers, scientists, individuals or politicians we can change the world to a better. As such, all setups are result-oriented and highly application-oriented.
THE PIIK TEAM
René holds the Chair of Marketing and Market Research (Ordinarius) at the University of Zurich since 2009. His research interests lie in studying consumer behavior and online marketing phenomena. He has conducted extensive basic and applied research on predictive social analytics with actionable insights on (virtual) communities, social networks, social media and technology. His research focuses on the ways social structures shape individual’s behavior and in reversal how individual’s behavior reproduces social structures. More recently he has worked on the effects of social networks on influence processes, opinion diffusion, risk preferences, social learning, human values and cooperation. He has published several articles on marketing-related issues in the discipline`s leading international journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Service Research, Scientific Reports or Harvard Business Review. He was an editorial board member of the Journal of Marketing between 2011-2016 and regularly serves as reviewer for the discipline’s top journals. Professor René Algesheimer has won several international awards for his research.
Originally, René wanted to become a professional musician. However, when he realized how difficult this is, he decided to become a professor. He loves music, photography, (fantasy) books and brings energy to most projects.
Margot Löwenberg has a Business Administration background and finished her doctoral studies on Dynamic Processes in Marketing in 2015. Her research interests lie in marketing dynamics, product adoption, salesperson performance, and social media marketing. Margot led several joint research projects with companies working on topics such as employee motivation, customer satisfaction, and social business solutions. She teaches introductory classes in marketing analytics and R as well as statistical methods, such as machine learning. Margot is also the Operational Project Manager of THE PIIK, a platform designed for industry leaders and scientists from the fields of digital marketing, network science, and data science.
In her spare time, Margot is a passionate traveler who has visited all seven continents. She is interested in wildlife photography, international cuisines and is a marathon finisher.